General Manager

Why This Role is For You

Are you ready to lead the charge at one of the most badass fitness brands in the industry? As a General Manager at the club, you won’t just manage a gym, you’ll own the success of a high-performing, results-driven community that’s changing the way people train. This isn’t your typical GM role; we’re looking for someone ready to elevate the standard in strength and conditioning and stand apart from the average fitness studio.

If you’re a high performer who thrives in a fast-paced environment and can lead a team to deliver consistent, exceptional results, this is the role for you. This isn’t just another fitness job, it’s your chance to make an impact at a brand that demands excellence.

Our Values, Your Mission

At the club, we’re all about Strength, Structure, and Accountability. These aren’t just words, they’re the pillars of how we train, how we operate, and how we lead.

As the General Manager, these principles will be at the heart of every decision you make, from building your team to delivering a white-glove client experience. Your mission: uphold these standards with the intensity and grit the club is known for.

Compensation and Benefits

Base salary + bonus structure and profit-sharing opportunities

Free membership to take classes at ALL the club locations

Paid time off to recharge and come back stronger

Paid travel for the club Training Camp and the annual conference

List all other benefits you will offer. (e.g. continuing ed stipend, health benefits or reimbursement, etc.)

Qualifications and Skills

Required

3+ years experience in a sales, operations, or leadership role (preferably in the fitness industry)

Charisma to connect with anyone, you're friendly, outgoing, empathetic, and personable

Relentless drive, you’re the kind of person who gets things done without waiting to be told

Hungry for growth, you thrive on learning and constantly getting better

Accountability, you own every outcome, good or bad, and always level up from challenges

Passionate about fitness, but even more passionate about helping people

Belief in the club brand and our philosophy on fitness and nutrition

CPR certification

Preferred

Accredited training certification (StrongFirst Kettlebell Level 1, BioForce Conditioning, USA Weightlifting, CrossFit Level 1, NASM, ACE, ISSA, etc.)

Quality movement patterns and natural athleticism

Experience teaching group fitness classes

Duties and Responsibilities

Own every aspect of operations. If something needs to get done, you do it. From fixing equipment to filling in for a trainer, you’re hands-on.

Lead from the front by coaching 4-6 classes per week and being the face of the club in [location].

Make smart, data-driven decisions using KPIs to maximize growth, revenue, and ultimately, your earning potential.

Enthusiastically oversee the member journey from start to finish. Sell memberships using the club sales process and keep members engaged and happy!

Plan and execute local marketing strategies, from grassroots events to strategic partnerships with businesses that align with the club’s ethos.

Passionately lead your team of trainers and front-desk staff by providing initial training and ongoing support.

Manage local social media platforms; Create and post brand-aligned, gritty content.

Maintain the highest standards of cleanliness, organization, and attention to detail in every aspect of the studio.

Practice what you preach by training at the club 4x week.